USAA NFL Boot Camps – Training Like the Pros

USAA’s NFL Boot Camps gave active-duty military members the opportunity to step onto the field and compete through drills inspired by professional football training.

Working across multiple NFL training camp locations, I helped shape a repeatable experience that could adapt to different teams, venues, and onsite conditions. That meant connecting participant registration, team assignments, coaches, interactive technology, competition scoring, and partnership needs into one clear journey.

The result was an experience that combined the energy of training camp with USAA’s commitment to serving the military community. And to boot, the winning team won tickets to an upcoming NFL game.

Credit: All work created in collaboration with USAA, 160over90, participating NFL teams, and the extended project team.