In 2016, I launched a clothing brand called Bozwell+Lily.
It started with a single t-shirt and grew into a full retail shop in Memphis—complete with a coffee partner, concert space, and immersive brand experience. But Bozwell+Lily was never just about the clothes. It was a love letter to my hometown, a tribute to my family’s story, and a dream I had to see through.

From 2016 to 2018, I got my first real taste of what it means to build a brand that people feel—and it changed everything.