Coca-Cola x FIFA World Cup 26™ – Measuring a Global Fan Experience

For the FIFA World Cup 26™, I led the tracking and reporting of first-party data across Coca-Cola’s experiential activations. This meant consolidating results from multiple sites, monitoring key performance indicators, and providing clear reporting to both Coca-Cola and our internal teams.

I also supported the Philadelphia activation onsite as an agency representative, helping connect the national measurement strategy to the realities of the live fan experience.

Credit: All work created in collaboration with Coca-Cola, 160over90, FIFA, and the extended project team.