KidSuper x Jameson – Where Fashion, Football, and Whiskey Collide

To launch the KidSuper x Jameson collection, we transformed KidSuper Studios in Brooklyn into a world built around fashion, football, art, and Irish spirit.

More than 300 guests moved through a gallery and shopping experience, customization moments, an immersive Jameson bar, and a rooftop football pitch featuring KidSuper and J Balvin. As part of the 160over90 team, I helped shape the guest journey and bring the many creative and experiential pieces together.

The result was a launch party that felt unmistakably like both brands: colorful, playful, unexpected, and a little chaotic in the best possible way.

Credit: All work created in collaboration with Jameson, KidSuper, 160over90, Joco Media, and the extended project team.